In this rapidly changing world , everything is changing at a vdery fast pace.It is good for us too to change according to the bussiness environment (considering all the factors) .

With such a pace of advancement ,marketing has also been changed to a whole new level. Now its not only about product , quality, scale of production . It’s now about the holistic way of marketing , i.e marketing in a way wherein every aspect is included.

NOTE– With the change in marketing, it has never been scraping of old concept , it’s just that with the advancement of time the marketing concept has changed wherein all the other concepts are under one umbrella . It includes-

• 1)Integrated marketing
• 2)Relationship marketing
• 3)Internal marketing
• 4)Performance marketing .

Good company in a journey makes the way seem shorter. — Izaak Walton